![]() ![]() Speaking on the sauce’s collaboration, Pernod Ricard UK Marketing Director, Leanne Banks on the new partnership said: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles. The vodka also acts as an emulsifier bringing the tomato and cream together. ![]() The addition of the spirit makes the sauce more aromatic as these alcohol vapors release. However, the vodka as an ingredient won’t get you drunk because as the sauce simmers the alcohol mostly evaporates making it far less potent. Vodka sauce is a creamy tomato-based sauce that includes a healthy pour of vodka. Pronto, Heinz x Absolut Tomato Vodka Pasta Sauce” explained Tad Greenough, Brand Creative Director for Absolut. ![]() ![]() We then thought we could bring the best of two worlds together – the best tomatoes and the best vodka. “With any partnership, we start with the consumer first – what’s in it for them, and why would they care? We knew there was incredible demand for Penne alla Vodka – partly fuelled by the social media hype when a celebrity shared the recipe online. The origins of the recipe are muddled, to say the least, but it became popularized sometime around the 1980’s and has since become one of America’s and the world’s favorite pasta dishes. The original video garnered millions of views and hundreds of recreations across the internet by foodies and influencers alike.Īlthough, Gigi Hadid may have inspired the new collaboration Pasta alla Vodka isn’t a new recipe. The sauce’s inception was inspired by supermodel Gigi Hadid’s viral TikTok and Instagram recipe for spicy vodka pasta back in 2020. Said Coca-Cola company’s global brand marketing lead Elif Kaypak, “and we’ve designed the campaign around what we believe to be the three easy, essential ingredients that help make the experience truly magical: the moment, the meal, and Coca-Cola.”Īre you ready to follow the famous “Gigi Hadid Pasta recipe?” Dive into the new Coca-Cola Ad to find out the secret ingredients.Pernod Ricard’s Absolut Vodka has partnered with Heinz to release limited-edition jars of Heinz x Absolut Tomato Vodka Pasta Sauce. “Launching ‘A recipe for magic,’ we hope will inspire people to come together around a meal. Also, the ad shows Gigi, her friends, and a Coke bottle. In a nutshell, this Coca-Cola advert demonstrates the human connection with food, especially with Coca-Cola. Along with this, the ad discloses that cooking can be fun if you’ve loved ones around you.Īlso, one can hear Gigi’s enchanting voice saying, “making new traditions,” “sharing old stories,” and an “ice cold Coca-Cola” was her “recipe for magic.” The creative director introduces the famous Gigi Hadid pasta recipe with sauce and toppings. Image Source Coca Cola Image Source Coca Cola This soft drink ad revolves around friends and family and clearly reflects, “those who cook together, stay together.” The ad opens when Gigi Hadid welcomes a bunch of friends to her place, including food blogger and chef Sophia Roe. Coca-cola has introduced a new cooking campaign, ‘A recipe for magic’ starring Gigi Hadid. This mom to an adorable little dove and a supermodel reveals her delicious pasta recipe. ![]()
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